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CogniYukti

Analytics

Which client is worth the work, and which partner is worth the margin?

Two questions every agency owner has and almost none can answer from data, because submissions, responses and invoices live in three different places.

Suites D and F

Thirteen cards on vendors, nine on clients.

On the vendor side: conversion, time to first submission, volumes and quality per partner firm — with a scorecard that exports as a PDF, which is the artefact a renewal conversation actually needs.

On the client side: how responsive they are to submissions, how much of your pipeline they occupy, and how concentrated your revenue is on them. Client-dimensional cards only surface where mode makes them relevant, so an in-house team never sees them.

Computed once · shown to both
  • Days to their first responseabout your client · visible to you and them
  • Submissions still unansweredabout your client · visible to you and them
  • Hours to first candidateabout your partner firm · visible to you and them
  • Hours until you touch a submissionabout you · visible to you and your partner firm
The last row is the uncomfortable one, and it is the reason the other three get believed.
Illustrative
  • The scorecard is exportable

    Because you will want to hand it over, not screenshot it.

  • Responsiveness is measurable

    Client portal activity and submission states make “they sit on our candidates” a number.

  • Concentration risk

    What share of the book one client represents.

What an owner actually asks

Two-sided questions, answered from one set of numbers.

Which vendor should we drop?

Rarely the one with the fewest submissions. The two readings that decide it are deadline compliance — did they hit the submit-by date, as a percentage — and cost per hire from fees actually billed. Both are hard to argue with.

Can our vendors see how they compare to each other?

No. A partner firm sees their own numbers and your responsiveness to them. The cross-vendor comparison is yours.

Is it fair to measure our clients?

They see the same figures in their own portal — days to their first response, how many of your submissions are unanswered. Measuring one side only is what makes analytics feel like a weapon.

What is concentration risk here?

How much of your revenue or your pipeline depends on one client or one partner firm. It is the number that matters most on the day one of them leaves, and the one nobody calculates until then.

Can we take a scorecard into a renewal meeting?

That is what the one-page per-vendor export is for — funnel, speed, deadline compliance, cost per hire and live assignments.

Book a demo

Score a vendor and a client.

Bring last quarter and we will produce both on the call.